1970s design.

The design of the 70s exists as a field for a kind of assimilation of minimalism, conceptual art and decade′s fashion for classicism. In radical cases, it involves the self-destruction of the designer, the triumph of the engineer over the creator. Time of holistic, simple and practical forms; the absolute of geometry, behind which the mystical straightforwardness of function is hidden. The time of searching for new information languages, whose capacity of pictograms is borrowed from the arsenal of conceptual art. The technical design imitating minimalism is ready to hide the control buttons for decorative panels and turn the search for functions into an exciting quest. Cylinders and cones, as the common denominator of arts and crafts, resonate with equal force in glass, porcelain and metal.